Thursday, July 28, 2011

The Saga of Serums

Serums have been invented long ago but have been beauty's best kep secrets for a while before they were commercialised. A strong formulation with concentrated ingredients "serums" are something we look for, for faster and long lasting results.


I call serum as a "beauty cocktail" as it has everything needed to get a brighter, younger and gorgeous looking complexion. Serums are basically highly concentrated ingredients (Vit.C, anti-oxidants etc) chemically formulated into molecules that are smaller than molecules of a moisturizer. So the penetrability of the serum is much deeper (upto all the three layers of skin) compared to moisturizer which  is on the surface layers only.

Serums dramatically improve the skin conditions and concerns and show visible effects that long lasting. A serum treated skin looks flawless, hydrated and glowing and its something beauty addicts opt for. Dermatologists use serums with galvanic microcurrents to stimulate anti ageing benefits while doing a facial and get back the lost youth of your skin.


Serums are designed to make skin look smooth and radiant while maintaining hydration levels and plumping up skin. They also even out skin tone, decrease the appearance of spots and blemishes and brighten the skin. Anti ageing serums give a bio-lift to the skin by boosting collagen formation (by fibroblast cells). Serums for under eye concerns help reduce puffiness and appearance of dark under eye circles and puffiness. They also prevent skin damage due to environmental aggressors and stress induced free radical damage while maintaining resiliency of the skin. Exfoliating serums track down epidermal debris, loosen dead skin and promote healthier cellular renewal and boost up circulation.

In short, a serum is good;

  • for wrinkles
  • for hydration
  • for brown spots and discoloration
  • for brightening skin
  • for face lift
  • for acne
All said, serums should be incorporated as an integral part of your skin care regimen as they have 75% concentration of ingredients compared to moisturizers which have 5-10%.


As I said a serum is a cocktail of active ingredients. They contain anti oxidants like Vit C and Vit E, exfoliants like Salicylic acid and Acetyl Glucosamine, anti ageing ingredients like Retinol, hydrating agents like Glycerin and Hyaluronic Acid and plant extracts like licorice, mulberry, turmeric, rice bran, oats, soyabean, green pea etc. as well as amino acids and peptides to boost up collagen production. Some even have marine collagen and algae to promote thorough hydration and mushroom extracts for skin brightening.

There are many more plant botanicals and gemstones and precious metal extracts that help in radiance boosting as well.

SERUMS I LIKE AND I RECOMMEND (Please find the prices yourself because they have changed)

Clinique Even Better Clinical Dark Spot Corrector - This high performance skin lightening serum has been a boon to the cosmetic industry. Target 5 causes of pigmentation, Even Better Clinical breaks down surface melanin clusters to fine dust and exfoliates them out of the skin, while inhibiting excess melanin production and regulating melanin transfer, it also helps cell renewal and fights free radical damage. With this multi pronged approach, visible results can be seen within 4 weeks.

Estee Lauder Advanced Night Repair Synchronized Complex - Its a serum rich in anti ageing agents, hyaluronic acid and anti-oxidants that help skin boost collagen  production and give a plumping effect. The skin looks smooth, radiant and resilient.

Clinique Repairwear Laser Focus Wrinkle and UV damage corrector - Compared with treatments done by Fraxel Laser for getting that anti-ageing benefit, Laser Focus is a serum that promotes collagen production while repairing skin's support structure and thoroughly nourishes the skin from within.

Clinique Turnaround Concentrate Visible Skin Renewer - its a cocktail of exfoliants and anti oxidants that help skin regenerate faster where as add a glow to the skin.
Estee Lauder Hydrationist Moisture Barrier Fortifier - is a highly hydrating serum that helps reatin skin's moisture barrier giving a plumping effect and long lasting moisture retention in the skin without feeling oily.

Shiseido Bio-performance Super Corrective Serum - Known for their patented botanicals and active ingredients, skin appears lifted, nourished, hydrated and even toned.
Givenchy Power Youth Serum - a skin fortifier with amazingly fast action and long lasting results. I loved it for its fresh, dewy lightweight feel.

Dior One Essential Serum - has got everything you need and its a miracle in a bottle. Apply the serum before makeup and see how your make melts into your skin creating a perfect canvas. It has a pleasant feel and disappears into the skin within seconds giving skin instant firmness and glow.

Lancome Genifique Youth Activator serum - claiming to activate the genes that bring stop ageing , its one of the most hyped serums. I am going to reserve my comments about this.

Givenchy Power Youth Serum - one of the most powerful and fast acting serums, this is really a good purchase if you want a radiant skin in an instance. Their entire skin care line has always fascinated me and actually I liked the way they smell.

Estee Lauder Hydrationist Moisture Barrier Fortifier - a basic hydrating serum, this does wonders to your skin while retaining optimal moisture levels. Good if you are dehydrated all the time though.

YSL and Clarins make lovely serums too but are very luxurious and heavy in texture and frankly I have not tested them. Do go to the counters and get your skin tested before choosing your favorite serum.

Hybrids in serums are serum infused makeup like Serum foundations (eg. Dior Capture Totale) and Lipsticks (eg. Dior Serum De Rouge) are available in the market and do make consumers go gaga over it. What I am looking forward is Lash Growth Boosting Serums which have still not found their way towards me.

I will review certain serums that I love individually to keep this post small and reachable.

Till then,



    1. I really wanna try- Clinique Even Better Clinical Dark Spot Corrector, in netherlands it cost 80 euros, that''s the only thing pulling me back. does it really effective on acne scars?

    2. Hi Nidhi,

      Its effective on a long run. You can go to the clinique counter or store and get a free consultation done to really see whether its effective or not......

      Hope you liked the article.

      Good day

    3. Thanks Neeraj. I do love your atricles, they are very informative.


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