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Wednesday, March 21, 2012

Rimmel comes to INDIA ....a sneak peak!

Cult Brit brand Rimmel will soon make its presence on Indian shores and pass on some of the best stuff they have been retailing abroad to us.



Founded by Mr.Eugene Rimmel, its one of the most popular cosmetic brands in the world, with a motto 'Get the London look!'. Read the fantastic history of Rimmel here.

So I got to choose some stuff for Spring 2012 and swatch and it and put it on the blog. These are only swatches and previews (happened over a span of an hour and half and a lovely coffee) and I haven't really got any products to go into the depth.

Have a look!!!
This is not the entire collection which was shown to me. There are like a million pieces there and I chose and swatched what I liked the best suitable colors and products for Spring 2012 with Beauty Traveller


The Glam'eyes mascara has a lovely toothed comb wand which seperates and defines the lashes adding lenghth and little bit of volume.





Lashes looks amazingly separated, lengthened and glossy (lacquered)



The brushes of this mascara line have 3 domes shaped balls which makes lashes go gaga. Sorry that I forgot to take the picture of the wands.














They had like 15 lipglosses and I had a difficult time choose the best five. The colors are amazing, smell divine and last quite sometime. Good for photoshoots though as they impart an expensive sheen to the lips and looks sparkly and non sticky.



Note:  That's not my hand. Its of the lovely and gorgeous PR lady.


Again a million lipsticks in long lasting, flirty and sheer glossy formulas. I picked up this color called Heather Shimmer and with a bit of research found that it was a favorite of Kate Moss. Now I know why? Its such a lovely purple beige color. Looks amazing. All the colors I chose did. Btw they have lovely reds which I plan to buy when they launch the line.



Lots of colored pencils in kohls and waterproof formulations. The range is extensive and its tough to choose the best ones. I chose purples and plums out of sheer excitement.


The lip liners of Rimmel are too good. They have beveled tapering edge to add precision as per required. The formula is very long lasting and thanks to Lisa Eldridge these seem fun.


Swatches of pencils pictured. The brow pencil is amazing and not seen in mass brands generally.
And then comes the show stealer.



This 25 hr foundation is amazing I got the right color for my skin. I stayed through my travel and sweating and seems to be a cheaper answer to MAC Prolongwear though this very hydrating and feels smooth. It really stays till you remove it though I could need some shine control on the nose area.

Rimmel has an amazing range of makeup which I am waiting to pounce upon. So here's a sneak peak at this favorite brand of Londoners. I haven't received any samples from the PR and I shall review and incorporate in photoshoots and professional work whenever I will get them. Also intending to buy lots of stuff when they officially launch.

Do let me know your thought about Rimmel London then.

Till then,


Ciao


Please do not copy any pictures or content of Beauty Traveller without prior permission. Thanks for reading my blog. I don't give 100% on the authenticity of the content here and it is subject to change without prior notice. Please read the disclaimer for any questions.

25 comments:

  1. I am so excited to know about Rimmel's India launch from Beauty Traveller. The lip shades look AMAZING!

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    Replies
    1. The colors r amazing and so many shades!! I'm waiting toi review them asap.

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  2. This is fantastic! i like Rimmels products lots and cant wait for them to launch in india so I can try out more stuff :) any idea by when they wud be launched and available in stores?

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    Replies
    1. In a month's time I guess. Mostly in Lifestyle and Pantaloons and all. Not very sure. Shall let u know though.

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  3. Wow! Looking forward to trying out their stuff :D

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    Replies
    1. Oh u must. They have some amazing lipsticks. And lots of other stuff.

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  4. wow wow and moreeeeeeeee wow!!!! but hey where are they going to launch it???? PLz tell me mumbai....then I can atleast tell my hubby to get it for me :)

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    Replies
    1. Oh sure I will tell u when they launch. If u want some shade recommendations then mail me. Ciao

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  5. wowoowowo this is awesomeeeeeeeeeeeeeeeeeeeeeee news Neeraj :D :D

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    Replies
    1. Thanks a million Rashmi. Shall keep ypu updated on the blog and twitter.

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  6. Yayyyy *Happy Dance* ... i loved glam eyes mascara the most ........

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    Replies
    1. Since the British love mascaras Rimmel is a talk of the town all the time. Waiting to review it soon though.

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  7. wow..awesome..i want their white eyeliner!!!

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    Replies
    1. OOOOO. U r so well researched I must say. Its a fab one and I am buying one too. Loved their lipsticks and mascaras.

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  8. This is superb news!! look forward to their launch & hope they keep pricing sensible

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    1. Thanks a lot. This is a real super news. The pricing is absolutely economical with no doubts. I am so enthralled myself.

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  9. yayy!!! such happy news...rimmel was available on coolifeshop.com i think...however it was expensive...hope that will not be the case once it has a formal launch!!!

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    Replies
    1. Its my go to brand for amazing lipsticks. The pricing will be so affordable that I am going to end up buying stuff in bulk.

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    2. i really hope so..its such a downer when all these much raved about drug store products reach the indian shores only to become a high end brand here....case in point...coolifeshop retails the sexy curves mascara for 1350 bucks :(

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  10. This is really great! I just hope that Rimmel launches a good range of products just like they have abroad. It's very disappointing to see other international brands with teeny tiny counters with limited shades/range of products at multi-brand stores!

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    1. I know. Dats because the shipments are expensive and the customs are enormous. So marketing people decide what they shoul allot for india. I know we get hurt as we r well travlled.

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    2. Ok, I see. But you know if they launch in a big way, I'm sure it would be profitable to them and to us also! :)

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    3. Trust me! it will! hope to hear from them soon!

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  11. I CAN'T WAIT. Will they be really expensive? I mean, when I buy from London, they're fairly cheap. Any idea?


    And this post was in March D:

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